Company

About Konzept Haus

KONZEPT HAUS INTERIORS offers you everything around your home. Urban lifestyle furniture with a touch of luxury. Our furniture is designed for the selective and sophisticated customer, for all those who value high-quality materials, who care about quality and have a social conscience.

Our designs are made especially for you, so you can create every design according to your wishes. For example, for our sofas, choose the perfect size for you and the right fabric. Our furniture is not only beautiful and stylish, but also certified according to German standards and sustainably produced.

konzept haus store
konzept haus store

Company

About Konzept Haus

KONZEPT HAUS INTERIORS offers you everything around your home. Urban lifestyle furniture with a touch of luxury. Our furniture is designed for the selective and sophisticated customer, for all those who value high-quality materials, who care about quality and have a social conscience.

Our designs are made especially for you, so you can create every design according to your wishes. For example, for our sofas, choose the perfect size for you and the right fabric. Our furniture is not only beautiful and stylish, but also certified according to German standards and sustainably produced.

Who we are

Our roots are in Germany, the country of the poets, thinkers and musicians, scientific and technical innovations, architectural masterpieces and modern way of life. A country that stands for freedom, hope and openness, where everyone can shape their life as they like. We stand for this German living culture and consider ourselves as ambassadors of the German lifestyle.

LIVING CULTURE FROM GERMANY

As the international franchise concept Konzept Haus is part of the international GARANT Group, which is represented as the central buying and marketing organization in seven countries with over 2,500 partner companies.

In the business segments fields kitchen, living, bedding and sanitary installations, specific GARANT modules support more than 1,800 specialist retailers and craftsmen in all aspects of company business management.

For more than 60 years GARANT has stood for a lively partnership to the benefit of people and business.

PERSONAL, FAIR & CLOSE TO THE MARKET.

THE GARANT GROUP

The GARANT Group is the fastest growing buying and marketing central in Europe, in the furnishing field for middle size companies with the widest assortment – living, dining, sleeping, dressing rooms, kitchens, bathrooms.

The GARANT Group was founded in 1956 in the heart of Germany by interior designer Josef Lauten. At that time he began to mark his self-designed furniture collection under “GARANT-MÖBEL Architekt Josef Lauten”. He started with a customer base of 184 dealers.

In 1972 Dipl.-Kfm. Hans-Dieter Lauten, the son of the founder Josef Lauten, joined the company. At that time GARANT-MÖBEL became the leader in the furniture industry in Germany and strengthened even more the leadership position as service and marketing provider in 1986.

Since its first move to international markets in 1987, the GARANT Group has successfully established itself there. With a total of now over 2,500 retail members worldwide, the GARANT Group is among the largest and fastest growing international furnishing group.

Who we are

Our roots are in Germany, the country of the poets, thinkers and musicians, scientific and technical innovations, architectural masterpieces and modern way of life. A country that stands for freedom, hope and openness, where everyone can shape their life as they like. We stand for this German living culture and consider ourselves as ambassadors of the German lifestyle.

LIVING CULTURE FROM GERMANY

As the international franchise concept Konzept Haus is part of the international GARANT Group, which is represented as the central buying and marketing organization in seven countries with over 2,500 partner companies.

In the business segments fields kitchen, living, bedding and sanitary installations, specific GARANT modules support more than 1,800 specialist retailers and craftsmen in all aspects of company business management.

For more than 60 years GARANT has stood for a lively partnership to the benefit of people and business.

PERSONAL, FAIR & CLOSE TO THE MARKET.

THE GARANT GROUP

The GARANT Group is the fastest growing buying and marketing central in Europe, in the furnishing field for middle size companies with the widest assortment – living, dining, sleeping, dressing rooms, kitchens, bathrooms.

The GARANT Group was founded in 1956 in the heart of Germany by interior designer Josef Lauten. At that time he began to mark his self-designed furniture collection under “GARANT-MÖBEL Architekt Josef Lauten”. He started with a customer base of 184 dealers.

In 1972 Dipl.-Kfm. Hans-Dieter Lauten, the son of the founder Josef Lauten, joined the company. At that time GARANT-MÖBEL became the leader in the furniture industry in Germany and strengthened even more the leadership position as service and marketing provider in 1986.

Since its first move to international markets in 1987, the GARANT Group has successfully established itself there. With a total of now over 2,500 retail members worldwide, the GARANT Group is among the largest and fastest growing international furnishing group.

Our Promise

KONZEPT HAUS INTERIORS stands for trust, comfort and fun in furnishing. We share with our customers the need for a beautiful home.

Trust and quality are our core values. We offer you the best quality at an even better price – affordable luxury is the keyword. We meet German production and material standards, which makes our furniture unique, durable and sustainable. At KONZEPT HAUS INTERIORS you will receive hand-picked, high-quality furniture with a touch of luxury.

We would like to make your everyday life easier and more beautiful. Whether you would like to equip your home more practically, design it individually or furnish it anew – we are the right contact for you.

KONZEPT HAUS INTERIORS stands for trust, comfort and fun in furnishing. We share with our customers the need for a beautiful home.

Trust and quality are our core values. We offer you the best quality at an even better price – affordable luxury is the keyword. We meet German production and material standards, which makes our furniture unique, durable and sustainable. At KONZEPT HAUS INTERIORS you will receive hand-picked, high-quality furniture with a touch of luxury.

We would like to make your everyday life easier and more beautiful. Whether you would like to equip your home more practically, design it individually or furnish it anew – we are the right contact for you.

Our Mission

BRAND BENEFITS

What do we offer?

We offer high-quality furniture according to the German standard with a German design. In addition, Konzept Haus provides with its craftsmanship complete living space concepts, which are individually planned.

BRAND TONALITY

How are we?

We are: design oriented, quality conscious, inspirational, urban, authentic, honest, valuable, diverse, modern, casual, cool, sophisticated, premium and typically German.

REASON-WHY

Why us?

Because we offer high-quality, well-conceived functional products according to German standards and a first class fully comprehensive service. With our interior design service we develop side by side with our customers individual living space concepts following the example of casual modern German lifestyle.

BRAND IMAGE

How do we appear?

With reference to our roots we show ourselves cosmopolitan, relaxed and modern. Our milieus present “the real life” in authentic, urban living spaces. Individually. Diverse. Holistic. Unconventional. Stylish.

History

massband

1956

The interior designer Josef Lauten begins to market his self-designed furniture collections under the umbrella of “GARANT-MÖBEL Architekt Josef Lauten” on his own initiative through medium-sized furniture retailers. He starts with a customer base of 184 retailers.

1959-1962

The number of members increases to 222, the turnover grows from 3.3 to 5.5 million DM. Relocation from the private residence to Fürst-Bentheim-Straße in Rheda.

1966-1972

Development from a model association to a comprehensive and respected buying group for the sector.

1972

Dipl.-Kfm. Hans-Dieter Lauten, the son of the founder Josef Lauten, joins the company.

Development to Marketing and Service provider for the sector.

1975

Foundation of GARANT-MÖBEL Service GmbH & Co. KG as the central payment department of the group of companies.

1981

Foundation of the GARANT-MÖBEL Marketing Lauten GmbH. Relocation to a modern building in the heart of Rheda-Wiedenbrück, which is still the company‘s headquarter for Germany.

1986

Development of the module strategy as a guarantee for future growth: the division into the living room, kitchen and bedding business units enables more targeted market penetration.

1990

The “Wohndesign” label is added for the top end of the furniture market.

1992

The traditional GARANT-MÖBEL trade fair becomes the GARANT-MÖBEL Partnerforum as a cross-module platform for the
exchange of information between retail partners.

1998

Opening of the A2 Forum exhibition center in Rheda-Wiedenbrück.

2000

Foundation of GARANT-MÖBEL-HOLDING AG as the new holding company of the group. Hans-Dieter Lauten becomes chairman of the board. Franz Hampel, who has worked for the Group since 1975, was a co-member of the Management Board.

2012

Generation change – all foreign activities are assigned to the newly founded GARANT HOLDING INTERNATIONAL S.A.

2017

GARANT Worldwide starts with the international franchise concept GARANT Home Design:

A holistic franchise system that offers a complete package of services and products for the franchisees and transports an urban lifestyle with design-oriented, contemporary furniture styles.

2020-2021

Relaunch of the franchise brand into Konzept Haus Interiors.

massband